Best image formats for websites

JPG is a practical format for photos, product images, and visual content with many colors. It compresses well and is widely supported, making it a dependable default for many website images.

PNG is useful for transparent graphics, screenshots, and crisp interface assets. It can be heavier, so PNG files should be optimized before publication.

WebP is often the best choice when you need smaller files for modern browsers. It supports photos, graphics, and transparency, making it useful for many website optimization workflows.