Image Optimization Blog

PNG vs WebP: choosing the right image format

A practical guide to PNG and WebP for creators, developers, and website owners.

PNG is reliable and crisp

PNG is a strong choice for screenshots, interface images, transparent graphics, and assets that need crisp edges. It is widely supported and predictable, but it can create large files when images are detailed or high resolution.

WebP is built for efficient web delivery

WebP often produces smaller files than PNG and JPEG while supporting transparency. For modern websites, converting PNG to WebP can reduce page weight and improve loading speed without changing the design.

Use both strategically

Keep PNG when compatibility or exact lossless output matters. Use WebP when you want smaller website assets and modern performance. Shrinky Studio lets you test both locally in the browser.